Invitation Public Lecture | Marketing Cities for Investment

South Africa  

TheSchool of Economics in the College of Business and Economicsinvites you to anon-linepublic lecture.

PRESENTER
Professor Vladmir Zhechev (PhD Marketing)
Associate Professor  University of Economics Varna, Bulgaria

ABOUT THE PRESENTER

Prof Vladimir Zhechev has earned his Ph.D. in Marketing (Brand Management) and currentlyholds the positions of Head of the Department of Marketing and Erasmus+ institutionalcoordinator at UE-Varna. He has worked as a consultant at GMSE (General Motors SoutheastEurope) and has successfully completed over 10 European projects in the fields of: highereducation, hospitality management, branding, marketing, student mobility, and others.

Vladimir Zhechev has completed specializations in the UK, Russia, Thailand, Germany, Spain,France, Greece, Belgium (the European Commission – Directorate of Education and Culture),the Netherlands, India, Cyprus, etc. He has authored academic papers, monographs and bookchapters in hotel marketing, general marketing, branding, CRM, etc. He is also a freelancemarketing consultant to companies in the fields of mobile gaming, construction, hospitality,household services.