This theme takes us outside PAC and PASCAL to ask how governance and opinion-forming occur nowadays. Who determines, and by what means how we think, what we believe and take for granted, what is on and off the agenda? What terms that we use are taken for granted? Who outside the PASCAL community listens to our discourse about learning and learning cities, then how do they act on what it suggests? If so, is this possibly local, piecemeal and gradualistic action of a kind that becomes a critical mass?